While there are several good companies who provide pay per click advertising facilities out there, there are some reasons to consider Google first. Because Google is so incredibly popular, you’ll most likely generate much more traffic than you would with other search engines. Most other search engines, even popular ones, generate only a fraction of the traffic that Google does.
It’s a good idea to find people who are already making the money to share some stories with you or hire a ppc company. If you go to some of the article directories online you will find plenty of articles about Google AdWords and the art of great ROI Many people will share some secrets there and you can follow them back to their own websites, since they usually share their URLs at the foot of the article. Read as much as you can and understand how some people really are making money in different ways from pay per click marketing.
You must be able to put your ad, including the proper keywords, in front of the right type of people. Lots of new Adwords users use keywords that don’t really go with their ads, and that’s why not many people click through. So when bidding on various keywords, you need to use those keywords in your advertisement’s title and also the body. This will have the effect of bolding the keyword in the ad, which will make it stand out. Selecting the proper keywords is the lifeblood of successful Adwords campaign and it could mean the difference between succeeding and failing.
How does ppc agencies work and what role does a PPC expert play in success of online campaign. It all starts with a company bidding on popular search sites for keywords that are relevant to its website. Now whenever a person searches for that specific word, AD of your company’s website is displayed to the prospect. You are charged only after when a client clicks on your link and visits your site. Once the prospect reaches your site conversion can be taken care by content of your site.
You sign up, put up a small ad, and pay for each time someone clicks on your ad. The last time I checked with the major ppc companies, the minimum bid that you could make was $0.10 cents. If I’m correct, the beginning cost of PPC will be down to $0.05 cents. All this means is that you can gain more new customers even on a tight budget.
In this type of method, fixed amount is being paid by an advertiser and publisher for each click on their link. Many times, an advertiser and the publisher obtain a rate card which lists the CPC. Logic behind various rates depends on the type of page i.e. pages where visitors are of higher values have the higher rates. This model is commonly used by search engines who also publish their rate cards. One good thing about these sites is that they have very good segments made on the site. Hence advertisers know where their target audience would be visiting and hence can put their link at that place. This makes it cost effective medium for hits to probable clients.
Your PPC campaigns should be blended in with all of your SEO and Internet Marketing efforts. It becomes a part of your overall marketing plan for the quarter. It needs to be factored into your budget, because it can be costly, although it’s much cheaper than traditional methods of advertising. Only with a blended approach can you make a big impact on your market.